Shark Tank of Advertising

Ethics within advertising presents a stage for truth, yet also opens the door for exploitation. Jennifer Bak, an OU junior, discusses her work and the importance of expressing factual information in advertising.



by Michelle Doe and Lily Ross

Truth or puffery: do adverts cross the line?

“Anything you can do I can do better.” This classic line from Annie Get Your Gun describes an advertising method with questionable ethics called Puffery.

This is an example of how puffery compares to truthful advertising in our very own Athens, Ohio.



by Hillary Johns and Taylor Pool